Filiz Umur served as the Marketing & Events Coordinator at Galatasaray Sports Club for nearly 14 years. During this time, she played a key role in numerous major events and campaigns aimed at enhancing the club’s brand value. From managing new player introduction processes to planning and executing large-scale events, and from sponsorship management to digital communication campaigns, she actively contributed across a broad spectrum of responsibilities. On social platforms such as Ekşi Sözlük, fans often refer to her as the “architect behind the club’s grand championship celebrations” and one of its “unsung heroes™,” highlighting the profound and lasting impact of her contributions beyond the field.